Our Vision

Our mission is to bring video entertainment to the horse lover of the highest quality. We aim to become the leading entertainment distribution service in the equestrian world. We will work to set a new standard of production quality in this space, so that horse lovers can consume and enjoy content like never before. We want to bridge the gap between the amateur and the professional rider, whilst ensuring that having fun and supporting each other is at the heart of all that we do. 

We want to develop riders through education, so that in a small way, we can give back to the horses that have given us so much. We want to highlight the challenges and offer the solutions, so that you can be the best that you can be. We want to educate and inspire all who work, enjoy and come into contact with horses, both now and for future generations. We will continue to structure our content around entertainment, as we strive to capture those joyous moments which our relationship with horses is built on.  



Matt Harnacke

Matt Harnacke is a model and rider and currently resides in The Netherlands. Born to an Italian mother and a German Father, he was raised in Italy, and discovered his passion for horses at eight years old. He moved to Australia in 2007, and it was there he got his first horse and has never looked back. At age seventeen, he was scouted by Chic Management and six months later, started working successfully as a model, with bookings being made worldwide. Some of the biggest labels in fashion beckoned and Matt was part of campaigns with brands, such as Armani, Etro, Dolce & Gabanna, American Eagle and more. It was during this period that Matt accumulated a new and rapid following on Instagram and YouTube, which has led to him becoming the most followed personality in the equestrian world to date. 

International Model. Rider.

Rider. Author. Trick trainer.


Jesse Drent

Jesse Drent is a Dutch rider, horseman, trick trainer and author. From an early age, he was passionate about communicating with horses in a different way and sort to educate himself as much as possible on horse behaviour, health, wellbeing and development of the equine, that was true to their natural behaviours. He bought his first show horse Andorra at the age of 12 and over the years, Jesse has perfected his trick training, through his unique relationship with horses. He started performing regularly at shows, gaining the name “ the Dutch horse whisperer”. Jesse shared his knowledge and his learnings through his two books and now continues to perform all over Europe alongside selling his own equestrian products.

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